NCS Performance Work Statement (PWS)

NASA seeks to consistently achieve our strategic vision, goals, and operations strategy in order to clearly and consistently communicate to both internal and external stakeholders. As part of this, NASA requires research, analysis, and reporting on a variety of strategic efforts to ensure we are best achieving the work of the Agency’s communications. NASA seeks to ensure recommendations are generated for changes to NASA’s operations to take advantage of data-driven insights, emerging methods, and new technologies. The Contractor shall provide solutions to improve NASA’s ability to meet its communications goals. 

 NASA’s communications engagement efforts include stakeholder relations and public relations (herein referred to as public engagement) activities. The Contractor shall support the Government in the development and management of programs, projects, and activities to reach, inform, and engage stakeholders and the public at in-person and virtual events to include, but not limited to, planning, coordinating, and executing the communications-related aspects of NASA events and NASA participation in stakeholder and public events. 

The Contractor shall ensure that communications are based on a clear understanding of target internal and external audiences to convey NASA’s strategic vision, guidance, and goals. Communications shall be designed to reach and connect with the target audience in a compelling format, with the right mix of communication channels selected, to obtain the desired exposure related to communicating NASA’s activities. The Contractor shall support the planning and development of media programs and activities designed to ensure widespread recognition of NASA’s expertise, capabilities, projects, programs, and people. 

 The Contractor shall provide comprehensive historical research support aligned with identified Agency needs, supervise/stimulate the development of history research publications, product mandated reports, and review process of Heritage Asset designation, provide historical analysis and information to various internal and external stakeholders, including the NASA leadership, media, and Congress. 

The primary information resources consist of a dynamic collection of e-books, e-journals, core print books and journals, documents and multimedia; access to a network of other library collections through cooperative Interlibrary Loan activities, and a wide range of electronic resources created for or accessible through the future NASA Digital Library Portal, and current library websites created for specific centers, including licensed electronic library assets. 

The Contractor shall research and write clear and consistent responses to FOIA requests for NASA information under U.S. law in accordance with FOIA (5 USC § 552), and NASA FOIA regulations (14 CFR Part 1206). (NOTE: This does not pertain to public inquiry responses, which are detailed in 4.2.1.5). 

 •4.1 Strategic Communications, Planning, & Integration

•Core: PWS 4.1.1 - NASA Integrated Strategic Communication

•Core: PWS 4.1.7 - Organizational Measurement & Analysis 

•Core: PWS 4.1.10 - NASA Style and Graphics Standards

•4.2 Engagement – Stakeholder Relations & Public Engagements

•Core: PWS 4.2.1.1 - Internal Communications 

•Core: PWS 4.2.1.5 - Public Inquiry Responses

•Core: PWS 4.2.2.3 - Speakers Bureau

•4.4 History and Archives

•Core: PWS 4.4 - History and Archives